😍

Google Ads

Case Study

FIND HOW MCS HELPED ADDTOCART TO ACHIEVE

7.1x ROAS

CTA-Image-03
Shape-02
Bg
CTA-Image-02
Shape-01

FIND HOW MCS HELPED ADDTOCART GROW

0

%

CTA-Image-02
Shape-01

FIND HOW MCS HELPED ADDTOCART GROW

0

%

👋

Hello World

About Add To Cart

Addtocart.ae was launched on 01 July, 2020, as the official e-commerce channel of GGFT

Why? Because hundreds of private customers asked for a place where they could get high-grade, restaurant-quality, hard-to-find Food & Beverage products without breaking the bank. Whether a Gourmet Guru or a Pantry Hoarder - regardless of the badge, Addtocart.ae is the place anyone would want to be at, to satisfy all those culinary cravings.


0.0

%

Click Through Rate

Maintained CTR of around 2.1%

100

%

Increased Average Order Value

Increase the AOV by 150%

50

%

Revenue Growth

81% YOY Revenue Growth

The Problem

Understanding Customer's Taste

The brand had more than 500 SKUs, making it challenging to identify which products would resonate with customers.

Limited Budget

Due to a limited budget, testing all products wasn't feasible, and prioritizing the right products was critical.

No Advertising History

As a pilot campaign with minimal advertising history, there was no existing data to guide strategy, requiring the creation and testing of entirely new campaign types.

Competitive Market

Additionally, the competitive nature of the market meant that the brand needed to quickly establish its presence and differentiate itself from well-known competitors.

Diverse Product Range

With a diverse product range, targeting the right audience segments was complex and required careful analysis to avoid wasted ad spend.

The Solution

Initial Strategy - Google Search Ads

We began with Google Search Ads, a high-intent campaign type, expecting immediate results. However, the strategy didn’t yield the desired outcomes due to exorbitantly high CPCs, which led to an unsustainable CPA.

Pivot to Standard Shopping Ads

Recognizing the challenges with search ads, we shifted to a Standard Shopping campaign, focusing on a single product category with a modest budget. This approach paid off, delivering a 5.2 ROAS in the first week.

Expansion with PMax Campaigns

Building on the success of the Standard Shopping campaign, we expanded into Performance Max (PMax) campaigns, incorporating multiple product categories. This strategy proved effective, generating strong results across a broader range of products.

Scaling with Meta Catalog Ads

To further scale performance, we tested Meta (Facebook) Catalog Ads. Surprisingly, these outperformed Google Ads, delivering superior results and further driving growth for the brand.

The Results

AED 308,636

Money Spent

Total Amount Spent

AED 2.17M

Conversion Value

Total Value Conversion

7.1x

ROAS

Return On Ad Spend

The Problem

Understanding Customer's Taste

The brand had more than 500 SKUs, making it challenging to identify which products would resonate with customers.

Limited Budget

Due to a limited budget, testing all products wasn't feasible, and prioritizing the right products was critical.

No Advertising History

As a pilot campaign with minimal advertising history, there was no existing data to guide strategy, requiring the creation and testing of entirely new campaign types.

Competitive Market

Additionally, the competitive nature of the market meant that the brand needed to quickly establish its presence and differentiate itself from well-known competitors.

Diverse Product Range

With a diverse product range, targeting the right audience segments was complex and required careful analysis to avoid wasted ad spend.

The Solution

Initial Strategy - Google Search Ads

We began with Google Search Ads, a high-intent campaign type, expecting immediate results. However, the strategy didn’t yield the desired outcomes due to exorbitantly high CPCs, which led to an unsustainable CPA.

Pivot to Standard Shopping Ads

Recognizing the challenges with search ads, we shifted to a Standard Shopping campaign, focusing on a single product category with a modest budget. This approach paid off, delivering a 5.2 ROAS in the first week.

Expansion with PMax Campaigns

Building on the success of the Standard Shopping campaign, we expanded into Performance Max (PMax) campaigns, incorporating multiple product categories. This strategy proved effective, generating strong results across a broader range of products.

Scaling with Meta Catalog Ads

To further scale performance, we tested Meta (Facebook) Catalog Ads. Surprisingly, these outperformed Google Ads, delivering superior results and further driving growth for the brand.

The Results

AED 308,636

Money Spent

Money Spent

Total Amount Spent

Total Amount Spent

AED 2.17M

Conversion Value

Conversion Value

Total Value Conversion

Total Value Conversion

7.1x

ROAS

ROAS

Return On Ad Spend

Return On Ad Spend