👋
Hello World
👋
Hello World
About Add To Cart
Addtocart.ae was launched on 01 July, 2020, as the official e-commerce channel of GGFT
Why? Because hundreds of private customers asked for a place where they could get high-grade, restaurant-quality, hard-to-find Food & Beverage products without breaking the bank. Whether a Gourmet Guru or a Pantry Hoarder - regardless of the badge, Addtocart.ae is the place anyone would want to be at, to satisfy all those culinary cravings.
%
Click Through Rate
Maintained CTR of around 2.1%
%
Increased Average Order Value
Increase the AOV by 150%
%
Revenue Growth
81% YOY Revenue Growth


The Problem


Understanding Customer's Taste
The brand had more than 500 SKUs, making it challenging to identify which products would resonate with customers.


Limited Budget
Due to a limited budget, testing all products wasn't feasible, and prioritizing the right products was critical.


No Advertising History
As a pilot campaign with minimal advertising history, there was no existing data to guide strategy, requiring the creation and testing of entirely new campaign types.


Competitive Market
Additionally, the competitive nature of the market meant that the brand needed to quickly establish its presence and differentiate itself from well-known competitors.


Diverse Product Range
With a diverse product range, targeting the right audience segments was complex and required careful analysis to avoid wasted ad spend.


The Solution


Initial Strategy - Google Search Ads
We began with Google Search Ads, a high-intent campaign type, expecting immediate results. However, the strategy didn’t yield the desired outcomes due to exorbitantly high CPCs, which led to an unsustainable CPA.


Pivot to Standard Shopping Ads
Recognizing the challenges with search ads, we shifted to a Standard Shopping campaign, focusing on a single product category with a modest budget. This approach paid off, delivering a 5.2 ROAS in the first week.


Expansion with PMax Campaigns
Building on the success of the Standard Shopping campaign, we expanded into Performance Max (PMax) campaigns, incorporating multiple product categories. This strategy proved effective, generating strong results across a broader range of products.


Scaling with Meta Catalog Ads
To further scale performance, we tested Meta (Facebook) Catalog Ads. Surprisingly, these outperformed Google Ads, delivering superior results and further driving growth for the brand.
The Results
AED 308,636
Money Spent
Total Amount Spent
AED 2.17M
Conversion Value
Total Value Conversion
7.1x
ROAS
Return On Ad Spend
The Problem

Understanding Customer's Taste
The brand had more than 500 SKUs, making it challenging to identify which products would resonate with customers.

Limited Budget
Due to a limited budget, testing all products wasn't feasible, and prioritizing the right products was critical.

No Advertising History
As a pilot campaign with minimal advertising history, there was no existing data to guide strategy, requiring the creation and testing of entirely new campaign types.

Competitive Market
Additionally, the competitive nature of the market meant that the brand needed to quickly establish its presence and differentiate itself from well-known competitors.

Diverse Product Range
With a diverse product range, targeting the right audience segments was complex and required careful analysis to avoid wasted ad spend.






The Solution

Initial Strategy - Google Search Ads
We began with Google Search Ads, a high-intent campaign type, expecting immediate results. However, the strategy didn’t yield the desired outcomes due to exorbitantly high CPCs, which led to an unsustainable CPA.

Pivot to Standard Shopping Ads
Recognizing the challenges with search ads, we shifted to a Standard Shopping campaign, focusing on a single product category with a modest budget. This approach paid off, delivering a 5.2 ROAS in the first week.

Expansion with PMax Campaigns
Building on the success of the Standard Shopping campaign, we expanded into Performance Max (PMax) campaigns, incorporating multiple product categories. This strategy proved effective, generating strong results across a broader range of products.

Scaling with Meta Catalog Ads
To further scale performance, we tested Meta (Facebook) Catalog Ads. Surprisingly, these outperformed Google Ads, delivering superior results and further driving growth for the brand.
The Results
AED 308,636
Money Spent
Money Spent
Total Amount Spent
Total Amount Spent
AED 2.17M
Conversion Value
Conversion Value
Total Value Conversion
Total Value Conversion
7.1x
ROAS
ROAS
Return On Ad Spend
Return On Ad Spend