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Turning Ambition into Achievement.
From Challenge to Opportunity
Majestay Holiday Homes, a premium property management and luxury holiday rental brand, came to SOCIO with a clear goal: build a stronger pipeline of property owners and vacationers through digital ads, without breaking the bank.
The mission?
Generate qualified leads who were genuinely interested in premium rentals.
Maximize reach without ballooning ad spend.
Establish a long-term flow of inquiries to keep the sales team busy year-round.
Over a focused 3-month campaign (March–May 2025), SOCIO transformed Meta Ads into a high-performing lead engine, delivering more leads at lower costs, and proving that with the right strategy, every dirham can go further.
Strategy That Delivered
Instead of relying on a “one-size-fits-all” campaign, SOCIO engineered a layered ad strategy:
Generate qualified leads who were genuinely interested in premium rentals.
Smart Structuring – Multiple ad sets with creatives showcasing Majestay’s premium stays and hassle-free management.
Precision Targeting – Location-based, interest-driven (travel, property investments, holiday homes), plus lookalike audiences built from past leads.
Ongoing Optimization – Continuous fine-tuning of frequency, CPL (cost per lead), and conversion quality to scale winners and cut waste.
Budget Refinement – Testing across varied budgets, then consolidating spend into high-performing campaigns for maximum ROI.
Results That Speak
Results That Speak Volume
March 2025 – The Testing Ground
Leads: 88
Reach: 55,008
Spend: 11,840.06 د.إ.
CPL: ~134.55 د.إ.
Takeaway: A wide testing phase gave us deep insights into what audiences responded best, setting the foundation for smarter decisions ahead.
April 2025 – The Breakthrough
Leads: 83
Reach: 32,649
Spend: 5,975.12 د.إ.
CPL: ~71.99 د.إ.
Takeaway: By consolidating campaigns into a focused, optimized relaunch, Majestay cut CPL almost in half, while keeping lead volume strong.
May 2025 – The ROI Engine
Leads: 52
Reach: 12,724
Spend: 3,682.51 د.إ.
CPL: ~70.82 د.إ.
Takeaway: Even with lower seasonal budgets, SOCIO sustained efficiency. Lead costs stayed low and ROI stayed high, proof of a resilient, scalable funnel.
Lower Cost. Same Quality. Bigger Wins.
The Big Win
In just three months, SOCIO helped Majestay:
- Reduce cost per lead by 47% (March → April).
- Maintain lead quality and volume while slashing spend.
- Build a predictable, scalable lead pipeline that fuels long-term growth.
Conclusion: Growth Made Simple
Majestay’s success proves that paid ads don’t have to drain budgets, when done right, they multiply returns.
Through a test, learn, optimize framework, SOCIO turned Meta Ads into a profit-driving machine, helping Majestay spend smarter, not harder.
For premium real estate and holiday rental brands, this case study is living proof: with the right digital strategy, you can turn clicks into clients and ad spend into sustainable ROI.