Elevating Real Estate Growth Through Strategic Digital Campaigns

Elevating Real Estate Growth Through Strategic Digital Campaigns

Achieved 12M+ AED in Sales and 45% Lower Cost Per Lead with Meta, TikTok, and Google Ads

Achieved 12M+ AED in Sales and 45% Lower Cost Per Lead with Meta, TikTok, and Google Ads

12M+ AED

Sales Generated During Campaign

Sales Generated During Campaign

45% Lower CPL

Compared to Previous Campaign Averages

Compared to Previous Campaign Averages

8+ Global Markets

Total Spent

Total Spent

Turning Ambition into Achievement.

Turning Ambition into Achievement.

Turning Ambition into Achievement.

Expanding a Vision Beyond Borders

Our clients rapidly growing real estate groups in Dubai — sought to scale international buyer inquiries for premium developments while maintaining a strong brand narrative. They partnered with us to position their projects to investors across GCC, EU, and American markets.

Great Properties, Limited Reach

Despite having a strong portfolio and premium offerings, the brand faced challenges in:


  • Attracting high-intent international buyers

  • Creating localized campaigns that resonated with specific language markets

  • Unifying brand visuals and messaging across digital touchpoints

  • Generating qualified leads at a sustainable cost per lead (CPL)


Our goal was to bridge this gap through performance-driven storytelling and intelligent ad strategy.

The Blueprint for Real Estate Growth

We combined data-backed performance marketing with premium creative production to deliver both reach and conversion.

Our approach included:

  1. Localized Multi-Market Campaigns — English, Arabic, and Spanish ad sets targeting GCC, EU, and LATAM investors.

  2. Project-Based Landing Pages — Conversion-optimized pages for each development to ensure smooth lead flow.

  3. Visual Storytelling — High-quality visuals and videos to emotionally connect potential buyers with the lifestyle of each property.

  4. Audience Segmentation — Using Meta and TikTok data insights to segment luxury investors, mid-tier families, and international agents.

  5. Continuous Optimization — Real-time A/B testing of creatives, ad copy, and audience segments to minimize CPL.

Bringing Real Estate to Life Digitally

We collaborated closely with developers like Sobha Realty, DAMAC, WASL, and Bricks Real Estate to create cohesive, high-performing campaigns.


Services Delivered:

  • Paid ad campaigns (Meta, Google, TikTok)

  • Content creation and copywriting

  • Visual design and cinematic video production

  • Social media management and optimization

  • Arabic and English localization

Platforms Used:
Meta Ads | TikTok Ads | Google PPC | LinkedIn | YouTube

We Don’t Just Do Social.

We Create Buzz!

Powerful storytelling. Smart strategy. Real impact

that’s Socio

We Don’t Just Do Social.

We Create Buzz!

Powerful storytelling. Smart strategy. Real impact

that’s Socio

The Results

Majestay’s success proves that paid ads don’t have to drain budgets, when done right, they multiply returns.

Through a test, learn, optimize framework, SOCIO turned Meta Ads into a profit-driving machine, helping Majestay spend smarter, not harder.

For premium real estate and holiday rental brands, this case study is living proof: with the right digital strategy, you can turn clicks into clients and ad spend into sustainable ROI.

Client Success Stories

Majestay’s success proves that paid ads don’t have to drain budgets, when done right, they multiply returns.

Through a test, learn, optimize framework, SOCIO turned Meta Ads into a profit-driving machine, helping Majestay spend smarter, not harder.

DAMAC Properties – Cavalli Villas

Scope :

Partnered with DAMAC to bring the Cavalli Villas project to life through powerful visual storytelling.

Services Delivered:

We executed a cinematic shoot and handled post-production to create stunning lifestyle and property visuals that captured the essence of Cavalli Villas. Alongside this, we developed a social media storytelling strategy designed to highlight the exclusivity and luxury of the brand. To complete the campaign, we crafted tailored visual design assets optimized for both organic and paid promotions, ensuring a cohesive and impactful digital presence across all platforms.

Impact:

Elevated the project’s luxury positioning and supported DAMAC’s brand narrative through premium visual content

DAMAC Properties – Cavalli Villas

Scope :

Partnered with DAMAC to bring the Cavalli Villas project to life through powerful visual storytelling.

Services Delivered:

We executed a cinematic shoot and handled post-production to create stunning lifestyle and property visuals that captured the essence of Cavalli Villas. Alongside this, we developed a social media storytelling strategy designed to highlight the exclusivity and luxury of the brand. To complete the campaign, we crafted tailored visual design assets optimized for both organic and paid promotions, ensuring a cohesive and impactful digital presence across all platforms.

Impact:

Elevated the project’s luxury positioning and supported DAMAC’s brand narrative through premium visual content

DAMAC Properties – Cavalli Villas

Scope :

Partnered with DAMAC to bring the Cavalli Villas project to life through powerful visual storytelling.

Services Delivered:

We executed a cinematic shoot and handled post-production to create stunning lifestyle and property visuals that captured the essence of Cavalli Villas. Alongside this, we developed a social media storytelling strategy designed to highlight the exclusivity and luxury of the brand. To complete the campaign, we crafted tailored visual design assets optimized for both organic and paid promotions, ensuring a cohesive and impactful digital presence across all platforms.

Impact:

Elevated the project’s luxury positioning and supported DAMAC’s brand narrative through premium visual content

Hanok International – Roadshow Campaign (Surat, India)

Scope :

Conceptualized and executed the full marketing campaign for their first overseas roadshow.

Services Delivered:

We produced six cinematic campaign videos that brought the brand’s vision to life through high-quality storytelling and visuals. Our creative campaign design extended across both digital and print platforms, ensuring a consistent and engaging brand presence. To amplify reach, we executed targeted social media campaigns focused on connecting with potential buyers. Additionally, we developed event positioning and storytelling strategies that enhanced brand perception and audience engagement across every touchpoint.

Impact:

Achieved 12M AED+ in sales during the campaign, with additional deals in the pipeline.

Hanok International – Roadshow Campaign (Surat, India)

Scope :

Conceptualized and executed the full marketing campaign for their first overseas roadshow.

Services Delivered:

We produced six cinematic campaign videos that brought the brand’s vision to life through high-quality storytelling and visuals. Our creative campaign design extended across both digital and print platforms, ensuring a consistent and engaging brand presence. To amplify reach, we executed targeted social media campaigns focused on connecting with potential buyers. Additionally, we developed event positioning and storytelling strategies that enhanced brand perception and audience engagement across every touchpoint.

Impact:

Achieved 12M AED+ in sales during the campaign, with additional deals in the pipeline.

Hanok International – Roadshow Campaign (Surat, India)

Scope :

Conceptualized and executed the full marketing campaign for their first overseas roadshow.

Services Delivered:

We produced six cinematic campaign videos that brought the brand’s vision to life through high-quality storytelling and visuals. Our creative campaign design extended across both digital and print platforms, ensuring a consistent and engaging brand presence. To amplify reach, we executed targeted social media campaigns focused on connecting with potential buyers. Additionally, we developed event positioning and storytelling strategies that enhanced brand perception and audience engagement across every touchpoint.

Impact:

Achieved 12M AED+ in sales during the campaign, with additional deals in the pipeline.

WASL – Website Launch & Brand Overhaul

Scope :

Supported WASL in their brand refresh by creating high-quality Arabic content tailored for their new website and brand identity.

Services Delivered :

We provided Arabic content creation and localization services to ensure the brand’s message resonated authentically with regional audiences. Our team crafted compelling copy for the website, project showcases, and various digital touchpoints, maintaining the brand’s tone and identity throughout. By aligning all Arabic and English assets, we ensured consistency across every platform, strengthening the brand’s presence and communication in both languages.

Impact :

Strengthened WASL’s brand presence with culturally relevant, engaging Arabic content that resonated with their target audience in Dubai and the wider UAE market.

WASL – Website Launch & Brand Overhaul

Scope :

Supported WASL in their brand refresh by creating high-quality Arabic content tailored for their new website and brand identity.

Services Delivered :

We provided Arabic content creation and localization services to ensure the brand’s message resonated authentically with regional audiences. Our team crafted compelling copy for the website, project showcases, and various digital touchpoints, maintaining the brand’s tone and identity throughout. By aligning all Arabic and English assets, we ensured consistency across every platform, strengthening the brand’s presence and communication in both languages.

Impact :

Strengthened WASL’s brand presence with culturally relevant, engaging Arabic content that resonated with their target audience in Dubai and the wider UAE market.

WASL – Website Launch & Brand Overhaul

Scope :

Supported WASL in their brand refresh by creating high-quality Arabic content tailored for their new website and brand identity.

Services Delivered :

We provided Arabic content creation and localization services to ensure the brand’s message resonated authentically with regional audiences. Our team crafted compelling copy for the website, project showcases, and various digital touchpoints, maintaining the brand’s tone and identity throughout. By aligning all Arabic and English assets, we ensured consistency across every platform, strengthening the brand’s presence and communication in both languages.

Impact :

Strengthened WASL’s brand presence with culturally relevant, engaging Arabic content that resonated with their target audience in Dubai and the wider UAE market.

Bricks Real Estate

Scope :

Ongoing marketing partner to elevate brand identity and generate qualified leads.

Services Delivered:

We supported the brand with strategic positioning and identity development to strengthen its market presence. Our team managed end-to-end social media content creation and curation, ensuring engaging and visually aligned communication across platforms. Additionally, we executed lead-generation ad campaigns targeting GCC and MENA buyers, driving qualified inquiries and expanding the brand’s regional reach.

Impact :

Increased digital engagement by 250% and generated consistent inbound leads for high end properties.

Bricks Real Estate

Scope :

Ongoing marketing partner to elevate brand identity and generate qualified leads.

Services Delivered:

We supported the brand with strategic positioning and identity development to strengthen its market presence. Our team managed end-to-end social media content creation and curation, ensuring engaging and visually aligned communication across platforms. Additionally, we executed lead-generation ad campaigns targeting GCC and MENA buyers, driving qualified inquiries and expanding the brand’s regional reach.

Impact :

Increased digital engagement by 250% and generated consistent inbound leads for high end properties.

Bricks Real Estate

Scope :

Ongoing marketing partner to elevate brand identity and generate qualified leads.

Services Delivered:

We supported the brand with strategic positioning and identity development to strengthen its market presence. Our team managed end-to-end social media content creation and curation, ensuring engaging and visually aligned communication across platforms. Additionally, we executed lead-generation ad campaigns targeting GCC and MENA buyers, driving qualified inquiries and expanding the brand’s regional reach.

Impact :

Increased digital engagement by 250% and generated consistent inbound leads for high end properties.

Bricks Real Estate

Scope :

Assisted with premium project storytelling for Sobha Hartland II and Sobha Central.

Services Delivered:

We developed content and copywriting tailored to investor-focused narratives, ensuring clarity, credibility, and impact across all communication touchpoints. Our team designed compelling visual creatives for digital ads, brochures, and social media assets to enhance engagement and brand perception. Additionally, we executed a targeted paid campaign strategy to maximize visibility, reach qualified investors, and drive meaningful results.

Impact :

Helped position Sobha projects to international audiences through compelling visuals and messaging.

Bricks Real Estate

Scope :

Assisted with premium project storytelling for Sobha Hartland II and Sobha Central.

Services Delivered:

We developed content and copywriting tailored to investor-focused narratives, ensuring clarity, credibility, and impact across all communication touchpoints. Our team designed compelling visual creatives for digital ads, brochures, and social media assets to enhance engagement and brand perception. Additionally, we executed a targeted paid campaign strategy to maximize visibility, reach qualified investors, and drive meaningful results.

Impact :

Helped position Sobha projects to international audiences through compelling visuals and messaging.

Bricks Real Estate

Scope :

Assisted with premium project storytelling for Sobha Hartland II and Sobha Central.

Services Delivered:

We developed content and copywriting tailored to investor-focused narratives, ensuring clarity, credibility, and impact across all communication touchpoints. Our team designed compelling visual creatives for digital ads, brochures, and social media assets to enhance engagement and brand perception. Additionally, we executed a targeted paid campaign strategy to maximize visibility, reach qualified investors, and drive meaningful results.

Impact :

Helped position Sobha projects to international audiences through compelling visuals and messaging.