From lost leads to 120% more conversions

About AKG

AKG is the premier provider of comprehensive contracting services, renowned for its expertise in managing complex construction and infrastructure projects. With a strong focus on project leadership and innovative solutions, AKG consistently exceeded client expectations by transforming strategies into sustainable, high-quality results. From consultancy and design to construction and compliance management, AKG offered end-to-end project services that ensured flawless execution across the board.

My Roles

Product Desginer

UX writer

Timeline

2 - 3 weeks

Location

Remote

the

challenges

The challenges

Despite AKG’s industry leadership and commitment to excellence, their digital presence was far from reflective of their capabilities. Their website was not up to date, difficult to navigate, and provided a poor user experience. Despite significant investment, the site was not delivering the expected results—traffic was low, and user engagement was minimal. AKG’s website was failing to attract potential clients, and the few that visited left unimpressed, resulting in poor conversion rates and lost opportunities.

the

process

The Process

Understanding the gravity of the situation, our team at MCS took a strategic approach. We started by conducting a thorough audit of the existing website, identifying key pain points that were driving users away. It was clear that the site’s structure was disorganized, making it difficult for visitors to find the information they needed. To address this, we developed a comprehensive sitemap that streamlined the user journey, ensuring that every page served a clear purpose.

We also worked closely with AKG to understand their brand’s core strengths and how these could be better communicated online. This involved refining the site’s content to highlight AKG’s expertise and success stories, while also improving the overall design to reflect their commitment to excellence.

the

solution

The result was a complete digital transformation. We rebuilt the AKG website from the ground up, focusing on a clean, modern design that enhanced user experience and made navigation intuitive. The new sitemap ensured that potential clients could easily access key information about AKG’s services, capabilities, and project success stories.

We also implemented a more efficient lead generation system, optimizing forms and call-to-action buttons to encourage interaction. This strategic overhaul led to a significant 120% increase in form submissions within the first three months, demonstrating the effectiveness of the new design in converting visitors into leads.

the

outcome

AKG’s revamped website quickly became a powerful tool in their digital arsenal. The improved user experience and clear site structure led to a 50% increase in page views and a 40% reduction in bounce rates, indicating that visitors were not only staying longer but also engaging more deeply with the content. The streamlined lead generation process translated into tangible business results, with a marked increase in client inquiries and project bookings.

By partnering with MCS, AKG now has a website that truly reflects their status as a leader in contracting services, providing a user-friendly platform that converts interest into action and showcases their dedication to excellence.