Launched on July 1, 2020, AddtoCart.ae is the premier e-commerce platform for GGFT, designed to bring high-grade, restaurant-quality Food & Beverage products directly to private customers. In response to numerous requests from individuals and families who craved access to hotel-grade products previously reserved for top food establishments, AddtoCart.ae was born. The platform aimed to transform everyday dining experiences by providing top-tier products with the convenience of online shopping.
My Roles
Product Desginer
UX writer
Timeline
2 - 3 weeks
Location
Remote
Despite the growing interest in premium food products, GGFT’s offerings were confined to exclusive food establishments, leaving individual customers with limited access. The primary challenge was to create an e-commerce platform that not only showcased the high-quality, hard-to-source items GGFT provides but also delivered an exceptional online shopping experience. The goal was to craft a digital environment that mirrored the luxury of their products while ensuring smooth navigation and seamless transactions.
We kicked off the project by diving into the world of fine dining and high-quality food products, ensuring we understood the unique selling points and value proposition of AddtoCart.ae. Our goal was to capture the essence of luxury and exclusivity while maintaining functionality.
Our design team developed a series of user interfaces, each focused on different aspects of the shopping experience—from elegant product displays to intuitive navigation. Through iterative feedback loops, we refined these designs to ensure they met both aesthetic and practical needs. Simultaneously, our development team worked on integrating a robust e-commerce engine that could handle a diverse product catalog, secure transactions, and smooth user interactions.
The final product, Addtocart.ae, was a sleek, high-end e-commerce platform that brought GGFT’s luxurious food and beverage products directly to consumers. We integrated advanced search functionality, detailed product descriptions, and high-resolution images to ensure a premium shopping experience. The site also featured a streamlined checkout process, which reduced cart abandonment rates by 25% and increased conversion rates by 15% in the first quarter post-launch.
Addtocart.ae quickly gained traction, with user engagement metrics showing a 40% increase in site visits and a 30% boost in average order value within the first three months. Customer feedback highlighted the site’s ease of use and the quality of the products, with satisfaction ratings averaging 4.8 out of 5 stars. The platform’s success not only enhanced GGFT’s brand reputation but also solidified their position as a leader in bringing gourmet experiences to private consumers. With Addtocart.ae, GGFT has set a new standard in the e-commerce food sector, bridging the gap between exclusive food establishments and individual customers.
