Simplifying the journey. Enhancing the digital experience.
About Community Centeral
Founded in 2014, Community Central is a full-service media and marketing agency offering door-to-door advertising, elevator advertising, print, online, and digital marketing solutions. Over the past decade, the company has grown into a powerhouse, connecting local businesses with over 270,000 customers every month through targeted strategies. Their mission is to help clients maximize their return on investment with efficiency and precision.
Website
www.communitycenteral.com
Timeline
4 - 6 Weeks
Location
Dubai
the
challenges
Community Central faced a problem familiar to many growing businesses — their website struggled to reflect the scope and depth of their services. With various categories of offerings ranging from print to digital marketing, their site needed better data organization. Their structure lacked clarity, making it difficult for potential clients to navigate or even understand what services were available.
the
process
We began by diving deep into understanding the wide array of services that Community Central provides. It was crucial to ensure that the website not only looked aesthetically pleasing but also communicated what the company does effectively. Our team focused on categorizing each service offered and designed separate pages dedicated to each service for easy accessibility. With this structure, users could navigate directly to what they were looking for without unnecessary hassle.
To ensure the website was as visually impactful as it was functional, we selected a deep yellow color scheme. This bright yet professional tone was designed to reflect Community Central’s energy and vibrant approach to marketing. The layout was kept clean and easy to navigate, with clear call-to-actions, a streamlined menu, and service pages that detailed exactly what Community Central does best.
the
solution
The newly designed website broke down the wide range of services into clear, easy-to-understand categories. With separate pages dedicated to services such as elevator advertising, digital marketing, and door-to-door campaigns, users could easily find exactly what they needed. We implemented a user-friendly design with clear navigation paths, reducing clutter and confusion. The deep yellow color scheme gave the website an energetic yet professional feel, complementing the brand’s identity.
the
outcome
The revamped website became a game-changer for Community Central. Not only is it now more user-friendly, but a drastic increase in inquiries was reported due to the improved structure. The dedicated service pages have also led to more targeted leads, with potential clients spending more time on the site exploring offerings. With clearer communication of their services and a fresh visual identity, Community Central is now better positioned to serve their clients and expand their reach.
