Enabling better investments through the power of internet
HRG Investment Group is a premium holding company that specialises in innovative investment solutions. They had one deep commitment - to be the ultimate guide for investors for both short-term and long-term growth goals in unconventional industries. HRG believed in staying dedicated to maximizing profits at every stage of the investor’s journey.
They were the experts in their field, and wanted to serve their customers in the best way possible. But there was one problem - they had zero digital presence and relied solely on traditional offline marketing. To achieve their goal of adding more value for their investors, they needed the power of the internet.
My Roles
Product Desginer
UX writer
Timeline
2 - 3 weeks
Location
Remote
In a market dominated by online interactions, HRG was missing out on reaching potential investors who increasingly turn to the internet for information. HRG needed more than just a website—they needed a powerful digital platform to connect with savvy investors and showcase their premium services. The challenge was clear: establish HRG as a formidable online player in the competitive world of investment firms, particularly in Dubai.
Understanding HRG’s core values and target audience, We set out to create a website that was both minimalistic and user-friendly, embodying the premium nature of the brand. We focused on seamless navigation and intuitive design, ensuring that users could effortlessly explore HRG’s offerings.
A key feature was the development of an online ROI calculator—an essential tool for investors to project their potential returns. This required precision, as the calculator had to deliver accurate and reliable data to earn the trust of investors. Additionally, we deployed a robust SEO strategy aimed at ranking HRG at the top of search results for critical keywords.
The website we built for HRG was a sleek, responsive platform that served as both - a brand showcase and an investor’s toolkit. The ROI calculator, prominently featured on the site, allowed users to input various parameters and instantly see their potential returns, demystifying the investment process and building confidence.
The site’s clean design and clear messaging reflected HRG’s commitment to ensuring a secure journey with the company. On the backend, our SEO efforts paid off, securing HRG the #2 rank for extremely competitive keywords like "investment firms in Dubai" and "investment companies in Dubai."
the
outcome
Within months of launching the new website, HRG saw around a 200% increase in conversions. The site became a vital touchpoint for potential investors, turning what was once a brand reliant on offline marketing into a digital powerhouse. The ROI calculator not only attracted traffic but also engaged users, converting them into loyal clients.
Today, HRG stands tall in the online investment community, thanks to a strategic partnership with SOCIO that transformed their digital identity.
