Building trust,
one safe click at a time!
Kido Protect is an app that is a comprehensive parental control tool designed to safeguard children’s online experiences. From filtering websites to setting time limits, blocking inappropriate apps, and receiving real-time alerts, Kido Protect empowers parents to ensure their children’s online safety, no matter their age or needs. Despite having a robust product, Kido Protect needed a clear, engaging online presence to reach concerned parents looking for a solution to keep their kids safe online.
My Roles
Product Desginer
UX writer
Timeline
2 - 3 weeks
Location
Remote
Kido Protect’s biggest hurdle was communicating the complexity of their app in a way that didn’t overwhelm potential users. Parents needed to quickly grasp how Kido Protect could help them without feeling lost in technical jargon. Additionally, the website had to reflect the brand's commitment to safety while being approachable and user-friendly. Kido Protect sought a digital platform that would not only explain their services clearly but also reassure parents that this was the right solution for their needs.
The result was a vibrant, user-friendly website that speaks directly to parents’ concerns. The design balances a welcoming feel with the seriousness of online safety, using bright colors and intuitive navigation to keep users engaged. The content is straightforward, avoiding technical language in favor of clear, concise explanations. We integrated visuals and examples to show features like the parental tracker function, making the technology behind Kido Protect accessible and relatable. The site’s layout guides users through the app’s capabilities, ensuring they understand the full scope of protection Kido Protect offers.
The new website led to a 150% increase in visitor engagement within the first three months, with a bounce rate dropping by 40%. The straightforward presentation and clean design resulted in a 120% uptick in trial sign-ups, as parents felt more confident in navigating and understanding the app’s features. The enhanced user experience also contributed to a 75% increase in app downloads, making Kido Protect a go-to solution for online child safety. We successfully transformed Kido Protect’s digital presence, making it a powerful tool in the fight for children’s online security.
