Simplifying complex blockchain networks

through a streamlined user-experience

About MOAI COnnect

MOAI Connect is a groundbreaking global blockchain loyalty business network aimed at revolutionizing the loyalty marketing landscape. By creating a global exchange network for loyalty points on blockchain, MOAI Connect empowers businesses to protect their interests while offering consumers the ability to earn, burn, track, exchange, and consolidate loyalty points across the world. This innovative approach promises higher value redemption for consumers and actionable insights for businesses.

My Roles

Product Desginer

UX writer

Timeline

2 - 3 weeks

Location

Remote

the

challenges

the

challenges

MOAI Connect had a vision but there still was no clarity on how to launch their brand. The challenge was multifaceted: not only did they need a platform to introduce themselves to the world, but they also had to explain their complex, multi-domain concept in a way that resonated with both businesses and consumers. With the blockchain space often perceived as intricate and inaccessible, it was crucial to simplify MOAI Connect’s proposition without losing the essence of their innovative approach.

the

process

The Process

Socio took the reins from the outset, diving into MOAI Connect’s vision to understand the nuances of their blockchain-based loyalty network. We knew the website had to serve two purposes: educating visitors on the value of MOAI Connect and providing a seamless user experience that reflected the brand’s global, forward-thinking identity. We chose to focus on flexibility and scalability, to create a site that was as functional as it was visually striking. The content was crafted to demystify the blockchain aspect, breaking down the benefits of the loyalty points exchange network into digestible, relatable pieces.

the

solution

The Solution

The website we built for MOAI Connect is a blend of clarity and creativity. The UI is intuitive, guiding users through the site with ease, while the design speaks to the brand’s modern, global outlook. We employed a sleek, minimalist aesthetic, using visuals and infographics to explain how the loyalty network operates, ensuring that visitors quickly grasp the value proposition. The content was deliberately structured to walk users through the concept step-by-step, making it accessible to those unfamiliar with blockchain technology. By focusing on the user journey, we helped MOAI Connect communicate their complex idea in a way that was both engaging and easy to understand.

the

outcome

The Outcome

Within the first quarter post-launch, the MOAI Connect website saw a 200% increase in visitor engagement, with time spent on the site rising by 50%. The clear, user-friendly approach resulted in a 130% increase in sign-ups from businesses looking to join the network, while consumer inquiries shot up by 80%. The simplified messaging and strong visual identity played a pivotal role in establishing MOAI Connect as a credible and innovative player in the blockchain loyalty space. MCS successfully transformed a complex concept into a digital presence that not only informed but inspired action.